4 Critical Ideas For Your Growing Company Part 1

4 Critical Ideas For Your Growing Company

(Part I)

Imagine with me for a moment… You’ve just started your own company. You have dreams of making the bigtime – hundreds of employees, unique office space, cool kids breaking down your door to work for you.

Then reality hits you smack dab in the face. You’re too big to be in shared space and too small for your own space. You are not the most well-known company on campus and recruiters from Goggle have you beat on the cool-kid factor. You’re looking for space that works for you, but you have a real job to do that takes up way more of your time than you ever imagined possible.

What do you do? Quit? Put your head under the sand? Speaking of sand, maybe head to the Bahamas for a nice, long vacation? It’s likely that none of those options will pay your bills, so maybe thinking through a few critical needs for your growing company is in order.

1.) Location, location, location. We’ve all heard it before, but it doesn’t make it any less true. Finding the ideal location is a challenge often best left to the professionals, but still involves input from you. Spend some time answering a few questions. Where are your competitors? Where are your supplies coming from? Where are your clients located? And that’s just the business questions! What about your human resources? Where do you recruit your talent? Where do they live and where are they willing to work? Are you in a competitive recruiting market? Are there local universities that might be a good source of talent? This list of questions just scratches the surface, but it’s a place to start.

2.) And, while we’re on the subject of your talent impacting location, amenities for your staff and clients are also key considerations. Everyone thinks they’d like a large slide in the middle of their very colorful, contemporary space. But before you design (and pay) for that, ask yourself some serious questions. What is your company culture? What do you value – Collaboration? Focus and detail? Walkability? Bike-ability? Work/life balance? Who are your clients? Lawyers and accountants may respond differently to your slide than autonomous car designers. There may be better ways to reach out to talent and clients. Art and culture may be amenities that appeal more to your staff, while proximity to night life might appeals to others. There is no right answer, because every organization is different. But, because every organization is different, asking the questions is an important step in the process.

Come back again next week for Part II…

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